Our Technology
|
Our Platform delivers results. Launch your campaign through targeted print channels. Promote at events, festivals, concerts, or direct mail with the confidence of being able to identify what works and what is not. Embracing other technologies with your print product allows you to execute targeted advertising, track the geographically and demographic of the users. So what product best works for you? Print with digital Technology. |
||||||||||
| Variable Data Print | One-to-One Marketing | Cross Media Marketing | ||||||||
|
With variable data printing we take personalization to new levels of style and sophistication by incorporating text and images to produce individually appropriate documents, which can be optimized to create unique messages appropriate for individual customers. Variable data printing offers many options enabling marketing and sales campaigns to be tailored to a specific audience, market segment or individual. From being able to incorporate name and address details of customer from a database thought to a completely customized campaigns for specific markets. VDP provides opportunity. |
The key to unlocking this personalizes one to one potential is your database. By maintaining a clean and up to date database every element of data that you store can be turned into an even greater advantage. Personalization allows your campaign to connect with customers on a highly emotional level. Response rates are dramatically higher when personalized and relevant information is applied. Rest assured that you can plan to change images, text or layouts – both online and in print – based on your data. Our staff, including in-house programmers, works closely with the customer service, project management and sales teams to meet all specifications. Personalization can enhance letters, forms, envelopes, calendars, brochures, full-color variable mail pieces, high-quality monochrome direct mail, emails, and URLs. |
Cross Media Marketing combines the reach of variable data printing (VDP) and or QR code printing with the precision of web, mobile, SMS and email communication. Inkgraf enables campaigns utilizing variable data print, personalized URL’s (or PURLS), and targeted emails. To reach out to other media. QR codes immediately create a response. |
||||||||
|
Simple strategies for Print with Cross Marketing to Other Media
|
||||||||||